Have you noticed that Google recently changed the way it shows the search results?
Google has started to feature Google Maps results as well as the regular search results. Often, Google Maps results appear above the organic search results.
If, for example, you google ‘Chinese restaurant in LA’, you are most likely to get the following results:
Do you think people are hungry for this first result clicks rather than scroll down to check out the organic search results?
This is why small businesses should use Google Maps Marketing locals range.
What is Google Maps Marketing?
Google Maps Google Maps Marketing employs only ‘function to get a feature in Google Maps when a potential customer for your product or service related to your business.
In addition to other marketing efforts such as launching marketing campaigns on a regular basis, every small business that relies on local customers can benefit from this strategy.
How to do Google Maps Marketing
Google has revealed how he decided the local ratings:
“Local results based primarily on relevance, distance, and prominence. These factors are combined to help find the most suitable for your search. “
The main focus of Google Maps Marketing is to optimize your Google My Business (GMB) list so that Google can easily establish the relevance and prominence for your business.
What is Google My Business?
GMB is a free tool from Google for business. Google My Business allows businesses and organizations to manage their online presence across Google products, like Maps and Search.
By using Google My Business, you’ll be able to manage your business information, interact with your customers, and understand and expand your presence.
Here are six ways to optimize GMB list for better visibility in Google Maps:
Fill in an Accurate Address
This is arguably the most important part of Google Maps Marketing. You have to load an accurate, exact address into your Google My Business listing. The address you use should describe the physical location of your business; Google does not receive a message box or a PO box that is located in a remote location.
You have to use USPS to verify the address (or other postal agencies that apply for your area).
Here are some tips on entering your business address:
- Instead of using city names or cross-streets, you must enter the exact address for your business
- Do not use anything at your address not associated with the address, such as a URL or keyword
- Pin your business’s location directly on the map if the system can not find your address.
After filling the entire address, you need to add service areas.
Do you serve at your location or your telephone company only? You have to explain this. And never forget to register your business as a service area business if you serve customers at their own locations.
Make sure you also provide accurate information about your website, phone, hours of operation, and categories.
Optimize Your Google My Business Introduction
The introduction of Google My Business plays an important role in Google Maps Marketing.
The introduction of GMB helps Google understand whether or not your business is related to the search query.
Here’s how to optimize your Google My Business introduction:
- Avoid cramming recognition by keyword
- Mentions in the introduction to why you started your business and how you are different from your competitors
- Answer any questions that may be potential customers you may have
Do not forget to write your GMB introduction listing in the language and tone of voice usage target audience.
It should enhance your business excellence in the Google highly.
Get GMB Listing Verified
After you enter all of your information to Google My Business and updated the introduction to you, you should get your listing verified. Without doing so, you will not have a chance to get high rankings on Google Maps.
Here is a method to verify your Google offers businesses:
- postcard verification method
- Phone verification method
- Email verification method
- instant verification
- bulk verification
Most local businesses to verify the method of a postcard, but you can check whether your business is eligible for any other verification methods or not.
Ask for Reviews
Google Maps Business supports the efforts of your marketing as they build an advantage for your business.
Google itself says,
“Count of reviews Google and scores were taken into account in local search rankings: More reviews and positive ratings will probably improve this local business rating”
Consider encouraging happy customers to write reviews. In addition to supporting the efforts of Google Maps Marketing, reviews also make your business look authentic and credible.
Along with the positive reviews, you may sometimes get a negative review. It happens. Rather than leave them unresolved, you have to reply to negative reviews in accordance with Google guidelines.
Create Local citations
A local citation is nothing more than an online mention of your business in the local media.
How local citations can help you rank at the top in Google Maps?
Local excerpt helps your business stand out and build relevancy in Google, thereby improving your ranking in Google Maps.
Here are some popular places to find local citations:
- Industry specific directory
- local blogs
- Locally focused directory
Mention your business on Yelp, Yahoo Local, or other types of the site works well as a local quote.
Aim to get as many states as you can.
Build High-quality Links
According to Google,
“Your position is also a factor in the web results, so SEO best practices also apply for local search optimization.”
Needless to say, high quality links back to your website help your business rank higher in all search results.
To establish the number of backlinks to your site, just trying to mail a variety of local businesses and ask if they might consider linking back to your business.
Paid Advertising & Local Search Ads
Google gives you the tools to target your local area with local search advertising.
These are paid advertisements that can help you appear at the top of a Google search page or Map App when someone searches for relevant services.
If you are struggling to bring in customers and can not wait for your organic efforts to pay off, you may want to consider a paid advertisement.
Many businesses have had great success in using local search advertising on Google. It can be a perfect complement to organic marketing efforts.
Google Maps Marketing is an affordable, yet highly effective strategy to target a local audience. Not only improve your local sales but also build awareness for your brand. Follow the Google Maps Marketing practice is the best and the locals range without breaking the bank.
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